Our web development team will give your business the right online prescence
A good site will allow you to achieve your business objectives quickly and efficiently as part of your overall marketing plan. That is one of the differences about Just Press Send’s approach to web development – we do not just produce a website we try to understand what your business is trying to achieve and come up with an online solution to help do it. Whether you want an e-commerce site, a community site or just to keep your customers upto date with what you are doing we will find the best online strategy for your business.
Web development should not be a standalone discipline – it needs to connect what your whole business is doing with your target audience. It needs to give you the right level of input so we will either build a bespoke content management system or istall a blog system depending on what best suits your needs. The web development needs to take into account how you will bring your customers to the site – Search engine optimisations (SEO), Pay per click (PPC), Email marketing or even off line activity.
We work on the four Cs principles of web development: Content, Context, Community, Commerce.
Content The site needs to be interesting to read with content relevant to what people would expect to find on your site. Crucially you need to keep it upto date so keep thinking of interesting news to communicate with you customers.
Context Possibly the hardest to achieve we need to understand the context in which users will come to your site. Is it a site they come to an browse, are they likely to be in a hurry, is it a site they come to as a treat? Whatever it is if we can understand the context in which the user is viewing the site it will help us develop the website to make the most of their visit.
Community This is becoming ever more important as website move from being fixed brochures of a business to interactive tools that like minded people share some virtual space with. We can develop many ways to enable this community to interact on your site.
Commerce Ultimately all business sites are designed to improved commercial performance but have produced many e-commerce sites that easily allow user to buy goods or services on line. Depending on what you are selling and how we will give you a solution that will make the sale easy in a secure environment.